For 45 days, 16 million people were divided, and the commercial sales of Shenzhen Fendra again shocked the industry and beyond.
How much money does a short play make?
This afternoon, at the Third Hangzhou Wei shortshow Congress, the editor-in-chief of the red fruit short opera gave his answer, noting that “Shan Fendera has been on the line for more than 16 million years in the red fruit split for 45 days since September 20th. Congratulations on this achievement.”
The production time of Shen Shafendra is 11 days, and the total pay for the film by the masters Guo Woo Xin and Liu Xiaoxhu is 400,000, and the total production cost of the show is 1.5 million. After the show went online, a large amount of material was dropped on platforms such as Twitter, microblogging, tremors and little sweet potatoes. But this part of the expenditure should be the head of the red fruit. It would also have other revenue from other channels, such as small program delivery, end-of-life, payment platforms, and subsequent long-term effects, which should cover the cost of advocacy.
On the whole, the play can receive 10 times as much take-back. But the short play does not mean that it’s a good business, but rather shows that the short play is accelerating into a period of increased iris effect, and the producers will become harder to do.
The more the heads are split, the harder it gets for most producers.
This year, the short play market went from 60 billion to 80 billion, an increase of more than 20 billion. In an incremental market, the day-to-day profile of the industry as a whole is largely constant, and the short play market audience is largely a stable audience.
To see if most people in this business are making money, we can make a check.
The short play industry has about 200 new short plays a day and 73,000 a year. The industry as a whole is 80 billion. 80 billion divided by 73,000, and one would probably earn about 1.09 million.
In the past, 80 per cent of the revenue of the short play industry was generated by the cost platform of the investment. Today, while the short play industry has experienced a significant decline in its investment operations, it is the platform that holds the ultimate user and liquidity channel and speaks. It is believed that the platform will not be well-intentioned, that the former user paid 100 for his own 800, and that the user now pays 100 for all 80 dollars to the producer. As a result, the platform still transfers about 80 per cent of a play.
In other words, the average income for a short play this year is 200,000. At the moment, the cost of making a good short play is more than a million, and the vast majority of producers in the industry, or even more than 80 per cent, are at a loss.
If a producer wanted to make a short show like ” Shafendera ” , it would be better if he wanted to run out of money. Millions of dollars to go down, if you can’t get out, if you don’t know, but the money bag needs to be a little more china.
It’s becoming more and more obvious that the short play’s ripple effect is increasing, and marketing costs are increasing. High
This year, the red fruit distributed a multimillion-dollar poster to two plays entitled ” Good girl at home ” . These two plays, like Shafendra, were a piece of crap. In addition to the original short play lacuna, these three plays have a high number of topics on platforms such as Twitter, the Voice, the Little Red Book, etc.
At the 3rd November WikiLeaks Congress, “Good girl” received an excellent annual microblog, and today there is no amount of Lee Sang-Jun’s friends’ circle to say, “Remember that at the beginning of the year we were in a hot-searching circle and offered to assist us in making the announcement, until the end of the year, with the recognition of the sun and the company and thanks of Weibo.”
At the beginning of the year, ” Good girl ” was also heavily publicized on Twitter. In March, after the ” Home outside the home ” came online, the publicity campaign, in addition to microblogging, was also carried out on platforms such as shivering, Twitter, Little Red Book, to help break the theatre. The Sing Shafendera goes further in its promotion, following the whole marketing process after the show, helping to ferment the fermentation of the show ‘ s clutter and long-term topic.
The show was broadcasted with a premonition designed specifically for the stage, and the group and the content were released with rhythm, and within a week of the show, it was well designed to create a sweetness between the man and the woman. After the show went live, the marketing number followed the fermentation for the content of the founders. The event, which was celebrated by the red fruit, allowed the play to be completely broken up and widely followed up by the mass media, through, inter alia, the disputed tears of the male and female masters.
Overall, however, most of the marketing of the entertainment industry is now matched by the promotion resources for the cinema. The production costs of the film are very high and the marketing costs are low. The cost of producing almost a short play is an expense that most producers cannot afford.
Increased resources for advocacy can increase the probability of a play blowing up. However, the number of producers able to afford marketing costs is small. The head effects of the industry will become more visible.
The design of such rules leads directly to a cycle of “good content with more resources, less content with more difficulty” – head plays with more marketing subsidies, which further expands the distribution advantage; and small and medium dramas, which are poorly divided and unable to contribute to their distribution, end up in the “low exposure – low distribution – low input.” New entrants, be careful.
The fine short play is the future focus of the red fruit.
After talking about the revenues of Shen Shen Fendera, he went on to say that the women’s play should have higher incomes, “but in my view such a good content actually deserves higher incomes.”
It’s like telling the producer that if you make more influence and make a better short play, the fruit will give you more share. The fruit encourages more high-quality female dramas.
In the case of red fruit, the female shortshow has a very sticky fan, which makes it easier to make the subject, and it has a very visible effect on the slogans of the show.
As long as there are good actors, good production, and the match of the fans, the probability of a female frequency explosion being replicated is still higher, and the red fruit naturally tends to encourage people to do more fine female dramas.
It is known that the red fruit has been internally established a superhead project team, which is specifically designed to incubate the precision of the head.
The 16 million income of Shenzhenfendra is both an exciting pole and a mirror reflecting the real divide for most producers struggling on the profit-and-loss line. It is a clear indication that the platform loves and rewards no longer a simple, flat, short play, but a stylish short play with a combination of character, topic and precision.
The producers ‘ survival strategies must be adjusted when the dividends of large-scale growth in the industry are being sucked away from the head and the two-eight and even one-nine effects become more acute. Either there is a strong financial and risk-resistant ability to capture explosive money on a probabilities basis through a wide-spreading model; or deep-farming content, creating unique brand recognition, developing faithful users at a lower cost and making good profits in the breakdown of markets.
The short play business, which is being filmed in bulk, will enable most people to get paid for a party and move to a field where the combined power is tested, with only a small amount of money. For all participants, the way forward is becoming clearer: it is only by continuing to create irreplaceable values and producing a real, high-exploiting, big show that you can find your own food in a growing competition. You know, I’m just a little more careful with people who want to get into short play. You don’t have to make money. You’re an amateur.
