According to CNBC, the OpenAI spokesperson stated that his new advertising business had been piloted in the United States for less than two months and that annualized recurrent revenue had exceeded $100 million.
OpenAI indicated in January this year that it planned to test ads in the United States to free users and ChatCPT Go subscribers, which could open up a new and profitable revenue channel. This was mocked by a rival, Anthropic, who focused his first Super Bowl advertising campaign on the advertising of OpenAI. The speaker stated that OpenAI was working with more than 600 advertisers and had no impact on privacy-related confidence indicators. The company has also begun to explore additional testing in Canada, Australia and New Zealand.
According to information released in January, the ad in ChatGPT will appear at the bottom of the chat robot response, without prejudice to the content of the normal conversation and will be clearly marked. OpenAI states that users under 18 years of age do not see advertisements and that they do not appear after specific topics such as politics, health and psychology. OpenAI recently announced that about 85 per cent of the company ‘ s free and Go subscribers in the United States met the requirements of advertising users, but less than 20 per cent of the users were actually seen daily.
Despite the initial success of the pilot, it was reported that some advertisers were frustrated with its slow and conservative promotion. OpenAI stated that the progressive pace of the advertising programme was deliberate. OpenAI states: “We are in the early stages of testing the ChatGPT ads, and the current goal is to learn and improve the experience of consumers before wider dissemination. We are encouraged by the early feedback from users and participating in the brand, and we continue to see strong interest from advertisers.”
