In recent years, AliExpress has focused on the local distribution of goods in Latin American markets, relying on overseas warehouses for efficient logistics performance, reducing delivery times and increasing consumer willingness to purchase. During the 618 overseas promotion campaign in 2025, Brazilian overseas warehouse local pallet sales grew 4.3 times more than their daily sales, with consumption of electronics, computer office and outdoor sports at the top three.
In 2025, the promotion of 618 overseas was strong in the Brazilian market, and the overseas warehouse local pallet became the key to a merchant selling “explosive bill”. Electronic consumer goods such as smartphone parts, headphones and smart home homes have benefited from rapid growth in Brazil (70 per cent of the population has Internet access and 88.9 per cent of users in South-East Asia use smartphones). The rapid-soldier strategy abroad has significantly improved logistics efficiency. Brazil has a complex logistics environment, with long distances between cities and weak infrastructure. Through local storage and rapid distribution, overseas warehouses reduce delivery time from several weeks to five to seven days, increasing consumer trust and willingness to purchase.
As a global electrician platform under the Ali Baba flag, fast-tracking has continued to deepen localization in the Brazilian market. Since 2023, fast-marketing has significantly expanded the offshore warehouse network in Latin America (in particular Brazil), and in 2024 the Brazilian electricity market grew by 18.7 per cent, to $2,866 million, making it the tenth most popular site in Brazil. Since June 2025, the Platform has further increased its support to Brazilian warehousers abroad by providing subsidies, logistics optimization and marketing support to attract quality supplies. Through the integration of third-party logistics (3PL) services, such as Cubbo and Loggi, fast-tracking provides real-time order tracking and multi-channel distribution. The fast-marketing is more dependent on local partners and lowers logistics costs than the largest new freefilling center in Amazon Brazil. The complex logistics environment and high import tariffs in Brazil are major challenges. While fast-tracking will mitigate the problem through overseas warehouses, further cooperation with local logistics is required to reduce costs.
The penetration rate of Brazilian electrician users is projected to reach 36 per cent in 2029, increasing to 224 million users. Fast-tracking shows the potential of the offshore warehouse model through the success of 618 promotions (4.3 times the increase), which could be further marketed in the future by expanding the local inventory category.
