The largest toy company in the world, the United States and Thailand, recently announced that an easy agreement had been reached with its network of joint-venture partners to acquire the full shares of the mobile game studio Mattel 163.
The transaction is expected to be completed by the end of the first quarter of 2026, with an overall estimate of $318 million for Mattel163 and $159 million for 50 per cent of the Internet-friendly shares. More than half of the transactions are expected to come from the joint venture ‘ s share of the cash reserve, which was not consolidated in its balance sheet. Founded in 2018, Mattel163 is a global game studio that has developed several classics, such as Uno!, Uno Wonder, Phase 10 and Skip Bo, based on the United States-Taiwan logo, with a cumulative global download of more than 550 million times, with about 20 million active users per month.
“Our vision is to extend physical entertainment to the virtual world and create lasting interaction for all-age fans through a digital experience and games based on the Metai IP. The full-scale acquisition of Mattel 163 is the implementation of this strategy. It will play a key role in our digital strategy and significantly enhance our self-empowerment.” “The Mattel 163 team, from scratch, has done a remarkable job in bringing this business to today’s scale, and we look forward to and welcome their participation. The acquisition of our symbolic brand combinations in a digital world will consolidate our market position and accelerate our development in this vast and high-growth area.”
The American-Taiwan digital strategy covers three core pillars: authorization with world-class partners such as Take-Two, Xbox, SuperCell, Netflix and Apple Arcade; self-release of the original mobile phone game, which is expected to launch the first two games in 2026; and expansion of creator platforms such as Roblox and Fort Night. This acquisition comes at a time when U.S. and Thailand are focusing on the complete release of their IP values in the vertical domain. Mattel163 ‘ s capacity will enable Metai to increase the output of mobile games and to achieve closer synergy with the wider product road map of Metai.
